Mineraluxe Unveils New Packaging

For the last quarter of 2024, Backyard Brands, Mineraluxe has released new packaging for their Cubes and Oxygen in both formats.

New fresh look. They've modernized the packaging by switching to a pouch format and used a soft matte finish which gives them a high-end look. The new resealable bags are easy to store and use. Hot tub owners can reseal them after use, keeping products fresher for longer. The bags are also lightweight and take up less space where the hot tub owner stores their water care products.

Less plastic better for the environment. Stand-up pouches are better for the environment. This type of flexible packaging in general uses fewer materials and less energy and water to make, and fewer volatile organic compounds are produced as a result. Their lighter weight and more compact size save on fuel emissions during transportation. We’re proud of this change which will help lower our carbon footprint, minimize waste, and contribute to a cleaner environment.

Overall the changes are positive and we're very excited!

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