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Backyard Brands, a love for water

Writer's picture: Dana HydeDana Hyde


Backyard Brands a Canadian water care supplier, is the technology leader in North America for spa, swim spa and pool care. Their goal is to give you the most amount of enjoyable days in water all while taking the most natural approach possible to keep your water clean and healthy. Their promise is to provide you with high performance results with their products in easier, simpler ways. They believe this will elevate your leisure water experiences to levels you haven’t achieved before.


Backyard Brands, was founded in 2007 by Dennis Gray, in Pickering Ontario. Within a year the business had grown so much a new location was needed, which is when they moved to Markham, Ontario, where they remained until 2024.


Backyard brands unlike many manufacturers of products have chosen a different approach to their distribution. Small, family owned businesses who specialize in water care. By innovating and providing high quality water care treatment programs, Backyard Brands offers customers a better way to care for their water by simplifying water care, reducing chemicals and reducing time needed to maintain water.


The best example of this is when they introduced Pristiva salt water care for pools in 2008/2009. This was the first saltwater pool care program that was developed after extensive research. Since the introduction of saltwater pool owners have struggled with maintaining their pools and saw a very short lifespan on the production cells. This was because traditional water care products were destroyed in saltwater pools. After extensive research and better understanding the unique differences with electrolysis, Backyard Brands pivoted from traditional product development and created a process that they call fusion science. This process produces products of a superior quality and performance rather than using synthetic chemistries. Backyard Brands was able to create a unique water care program for saltwater pools that extended the life of the saltwater production cells, enhanced the comfort of the water for the swimmers and reduced the effects of corrosion on the pool and its equipment.


After the huge success of Pristiva, Backyard Brand turned their attention to spas(hot tubs). In 2010, they launched a revolutionary water care program for spas called Minerlauxe. They once again focused on fusion based science to developpe their new spa water care products that allowed spa owners to spend more time using their spas than caring for them. It did not take long for Mineraluxe to become their top selling water care line. Many customers migrated towards this simpler way of caring for their spa water. The unique combination of minerals used in the Mineraluxe Cube helps keep surfaces clean, water crystal clear and softer all while reducing the need for other products such as stain and scale products, enzymes, water enhancers and more.


In recent years Backyard brands has added this water care system for swim spas and pools. These innovations from Backyard Brands keeps their retailers well ahead of their competition with systems and products that just simply out perform everything else.



Backyard Brands is Canadian owned and operated. 80-85% of all their packaging and raw materials are sourced in Canada. Since day one they have been a proud supporter of the buy local and support Canadian businesses philosophy.




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